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Chris Phillips - 1 Phillips - 1 Google didn't - 1 it's - 1 Neha Parikh - 1 Waze - 1 didn't - 1
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☆ Google cuts jobs at Waze as it continues to merge mapping products
  + stars: | 2023-06-27 | by ( Jennifer Elias | ) www.cnbc.com   time to read: +2 min
Google is cutting jobs at its Waze mapping service as it merges the unit with its own map products. "We have decided to transition Waze's ads monetization to be managed by the Global Business Organization (GBO), similar to Google Maps," Phillips wrote. "Unfortunately, this will result in a reduction of Waze Ads monetization-focused roles in sales, marketing, operations and analytics." The company hopes to "create a more scalable and optimized Waze Ads product," Phillips wrote, adding that it will "wind down the current Waze Ads product while we focus on building new Waze Ads powered by Google Ads." The Waze unit has more than 500 employees, according to internal documentation viewed by CNBC.
Persons: Chris Phillips, Phillips, Google didn't, it's, Neha Parikh, Waze, didn't Organizations: Google, Geo, CNBC, Global Business Organization
☆ Google to merge mapping service Waze with maps products teams
  + stars: | 2022-12-08 | by ( ) www.reuters.com   time to read: +1 min
Dec 8 (Reuters) - Google said on Thursday it will merge teams working on mapping service Waze and products like Google Maps, effective Dec. 9, in a bid to consolidate processes. The Alphabet Inc (GOOGL.O)-owned company will integrate Waze, which it acquired in 2013 for $1 billion, into Google Geo, its portfolio of real-world mapping products that include Google Maps, Google Earth, and Street View, a Google spokesperson said. Waze CEO Neha Parikh will exit the company following a transition period, Google said, adding that Waze will continue to be a standalone app, with about 151 million monthly active users worldwide. "By bringing the Waze team into Geo's portfolio of real-world mapping products, the teams will benefit from further increased technical collaboration," the spokesperson said. In a letter dated July 12, Alphabet CEO Sundar Pichai said the company would streamline processes and consolidate investments where they overlap.
☆ How Google's Waze has changed from its early days as car travel is remade
  + stars: | 2022-12-01 | by ( Barbara Collins | ) www.cnbc.com   time to read: +5 min
Waze, the crowdsourcing navigation app, is continuing to find ways to make frustrating road bumps a little more bearable. Waze users – also known as "Wazers" – provide information on things like stopped cars, road work, gas prices and police activity during their commutes. The addition of Waze to the Google portfolio was expected to help Google improve features on its own navigation app, Google Maps. Despite these challenges, innovations within the app have kept Waze users consistently coming back to the platform. Partnerships with popular music streaming services such as Spotify, Pandora and iHeartRadio allow Waze users to stream music directly through the Waze app as they navigate to their destination.
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